Womens Suffrage essays

Women's Suffrage essays Suffrage is the term used to describe the right to vote as a natural right. When people are without it, they work hard in order to have it. Without having the ability to vote, one cannot have a say in what goes on around them. The most influential period for women and their fight for the right to vote was from 1890 to 1920. Women felt that if they had the same freedoms as the men had at that time that all their problems would be solved. They had a lot of troubles and without being able to vote, they felt incapable of changing the future for themselves and their daughters. The womens situation in the nineteenth century seemed bleak. Everything they worked hard at achieving did not belong to them but to there father or husband. The fight started slowly but steadily, until it grew stronger later on in the late nineteenth century. With the help of great leaders, they were able to be influential on a state-to-state basis. They worked just as nominees did for being elected. They created ma rches, made banners, pins, and held rallies in support of their cause. Reluctantly, men favored suffrage for women, and states started granting women the right to vote. With great assistance, from those tough brave leaders, the womens fight was soon over as the nation granted them suffrage with the nineteenth amendment to the Constitution of the United States of America. This was a great movement for the women of that time and without their fight from the late nineteenth century to the early twentieth century, the American nation would not have been able to enjoy the brilliant minds and the feminine people today. The situation for women in the late nineteenth century was like many other centuries before it. Slaves, children, and women were all regarded as having a natural dependency. Women never had any rights nor did they own any property of their own. The government claimed that women did not need any rights because the man that was most ...

Visual Content on Social Media How to Use It to Improve Engagement

Visual Content on Social Media How to Use It to Improve Engagement Social media marketing is increasingly becoming a struggle to capture audience’ attention. It’s not enough that social networks are forcibly suppressing your content from the newsfeeds of your fans, but those fans are more fickle than ever. Visual content helps brands get their message across in a precise and engaging fashion. For this reason, visual content has gone from a â€Å"nice-to-have† to a must-have  vehicle for marketing messages. Here we look at the reasons why brands should spend their time, money and effort creating visual content, the different types of visual content they can create are and how these can contribute to your overall social media strategy. How to Boost #Engagement on Social Media with Visual ContentGet Some Free Resources to Create Better Visual Social Media Content Whats good advice without the right tools to put it into practice? Not much, thats what. Before we get too much farther along, here are some free goodies to help you create better social media content: 128 free photos, optimized for each social media network. Pinterest and Instagram Visual Marketing Infographic packed with useful tips and stats. Social Media Image Size infographic with all the size dimension information you need for every network. Why Create Visual Content? In social media circles, everybody knows that visual content performs better than plain text. If you still need convincing, we looked at data from the Facebook Pages  of the top 100 brands according to the Interbrand list. In 2016, 80.20% of all the Posts published were photos and videos. These were responsible for 92.15% of all interactions that these brands received on Facebook. On Facebook, there has been a steady increase in the amount of visual content being published. There was even an upward trend in the volume of visual content from one-quarter to the next in 2016. One of the main reasons why social media marketers favor visual content is the advantage it offers in terms of engagement. Showing is always better than telling. Look at the graph below that shows the average number of interactions that visual content received compared to other forms in 2016. Especially when you present facts and other information, it will be easier for your audience to assimilate visually represented content as opposed to a wall of text. Recommended Reading: How to Make the Best Social Media Images the Easy Way (+84 Free Images) How to Create Visual Social Media Content One of the best things about social media marketing is that there is something for everybody. Visual content creation on social media works along the same lines. You do not need a multi-million dollar social media budget to create visual content. The possibilities that are available to your brand may differ willing on the resources you have (talent, time, money). Yet, there are many things that brands can do even with a shoestring budget. As we have seen above, the kind of engagement that visual content can bring you makes a strong case for posting more photos and videos. Even if you do not have a full-time designer or an agency to handle social media content creation, you can create some stunning visual content. There are many free tools that are available online for creating various types of visual content. A basic starter kit for any brand would just be a willingness to play around with some free tools  like: Pablo Canva Infogr.am Piktochart Most of these are simple to use and are designed with a lay person (and not a designer) in mind. Recommended Reading: How to Be More Successful With the Right Content Marketing Tools These can help you create highly shareable visual content (A more detailed discussion on these tools follows on the next page). Remember, before you set about creating visual content, have a clear picture of why you want to do visual content. Are you looking to boost engagement, do you want more audience interaction or do you want to establish your brand as a thought-leader in your industry? The different types of visual content that you can take up can help you achieve these different goals. Look at this post that Innocent drinks  published that cracked me up (as they always do): Today is Penguin Awareness Day. We're doing our bit. Are you? Posted by innocent on  Friday, January 20, 2017 Or this highly engaging video by Dr. Pepper: Dr Pepper College Football – Grocery Run :15The carry-the-groceries-in-one-trip play – it’s not for the faint of heart. Here’s to those who push through, pick up the Dr Pepper, and take it to the house. Posted by Dr Pepper on Tuesday, November 22, 2016 These brands enjoy great engagement on Facebook usually. They do not need  engagement or interactions. It is hard to establish beyond doubt if someone would pick up an Innocent smoothie or a couple of cans of Dr. Pepper. Yet these do play a significant role in building brand personality on social media and help mold the way people feel about brands. If you look at some of the brands that publish outstanding visual content, you will see that they are very distinctive. This is the case with Starbucks, Dr. Pepper, GoPro, and so forth. While most of Starbuck’s content sports their trademark cups and their unmistakable logos, they also have a very recognizable indie vibe. Charm bracelets, woolen scarfs, freshly mown grass, fall leaves, knitted sweaters all feature regularly in Starbucks’ posts. In addition to reminding social media audiences about the brand, these posts make them crave for the warmth and coziness of a cafe or to start their day with the indie chill. Their content has become so iconic that their red cups have almost become synonymous with the holiday cheer. Ok, here's a hint: they're red. (Coming 11/10) Posted by Starbucks on  Saturday, November 5, 2016 GoPro, on the other hand, rarely uses their logo on any of their visual content. The photos themselves yell GoPro. The brand regularly puts up stunning visuals set in adventurous locations that makes these Posts identifiable as GoPro’s. There is no better way of establishing yourself as a brand that brings together amazing picture clarity and the spirit of exploration. The position that they hold within the community of travel and photography enthusiasts is further bolstered when they share user-generated content like the one below: Photo of the Day! Ryan Chan discovered that some of Hong Kong's best views are straight up! Posted by GoPro on  Monday, December 12, 2016 Here are some types of visual content that you can try your hand at and some free tools that will help you create them: Here are some types of visual content you can create (+ the free tools you'll need)Infographics Infographics are the best medium for marketers to use when they want to make their data tell a story. If you think that your eyes glaze over when you see a cramped table or a complicated graph, you are not alone. Infographics allow content creators to present data in an easily digestible and aesthetically pleasing way. Infogr.am  and Venngage  are among some of the free infographic-makers that are available online. With the templates they offer, you really don’t need a designer to dedicate their hard-pressed time for creating an infographic. Most of the infographic creation tools come with a  predesigned template. Each template is designed for a specific type of infographic. The type of infographic depends on what you are using it for – is it to convey some information or statistic, a how-to or a comparison. In addition to these templates, they also offer different elements, such as charts, text formats, symbols etc. The first thing you should have when you start out with an infographic is a story. The first thing you should have when you start out with an infographic is a story.Are you going to show your audiences how your company has grown in the past 5 years or are you doing to explain what the benefits of using your product is, or do you want to teach them how to use your product? Once you have that answer, choose the template that best suits your need. Make the necessary edits such as choosing the chart types you need, inputting the data that you have collected and customizing other design elements. Here’s an infographic  created using Venngage that was published in Adweek: Take a look at an infographic  that we did back in 2015 that got us a lot of traction: One of the things that we were able to do using this format is to do creative things with the data that we have. If you thought that only data nuts like us use infographics, see this Washington Redskins’ infographic that doubles as a 360 photo: Take our #PHIvsWAS postgame infographic for a spin. #HTTR Posted by Washington Redskins on  Sunday, October 16, 2016 Images Did you know that Facebook Posts with images get 2.3 times more engagement  than those without? There are a million different things you can do with images on social media. These can be professionally taken product shots, or just stock images with an interesting caption that accompanies your Post. If you have an extremely talented and resourceful photographer in your team, nothing should stop you from leveraging professionally captured images of your product on your website as well as on your social media handles. While most businesses will get a photographer (or someone with a DSLR) to get shots taken for websites or for important events and press releases, it is not always the case with more regular content needs. For instance, it is common knowledge now that text-only updates do not perform nearly as well as when they do with a photo accompanying them. For needs like that, you can always take the help of some of the free tools and stock photos available on the internet. Unsplash  and Pixabay  are excellent repositories of stock photos. It is easy to search and find beautiful photos for your search terms. Another tool that will be a boon for your social media manager is Pablo by Buffer. Here is a short snapshot of Pablo in action: What I like best about Pablo is that I do not need to go elsewhere searching for stock photos. Plus, I can add in a header, caption or lines of text or use a pre-existing template. The built-in editor lets me add simple, yet attractive filters. I can also customize the size of the picture depending on where I plan to post it – Pinterest, Instagram or Facebook. There isn’t a lot of room for customization but you can be done creating a beautiful graphic in under 5 minutes. Canva  is another one of my favorites which is a bit more dynamic. They offer more diverse templates and design elements create a photo to accompany my Facebook post or even create an infographic. Watch this video by Canvas  that takes you around the platform and explains what you can do with it in under 4 minutes. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media 360 Photos and Videos In addition to these tools, you can also try your hand at some of the new visual content creation features offered by Facebook. 360 videos and photos were some such features that gained a lot of popularity last year. It is fairly simple to create 360 Photos. All you need to do is take a panoramic shot using your smartphone or your iPhone. For 360 videos, you need a 360 camera. Read this article  for a detailed how-to. Even if you think you are in a boring industry, 360 photos have the ability to go viral (with a little paid push of course). Take this 360 photo from German pharmaceutical and chemicals company Bayer. Today we’re taking you up onto the roof. Here you can see the illuminated Bayer Cross close up. Take a look around. Have a great weekend. Posted by Bayer on  Friday, August 5, 2016 It was their most shared piece of content in 2016 with 3,431 shares. If it didn’t resonate with people, then it wouldn’t have been shared so many times. Look at the level of detail Getty Images  achieved using this format: Happy National Color Day! Celebrate with this stunning Facebook 360 from the Nasir al-Mulk Mosque, also known as the Pink Mosque, in Shiraz, Iran. 📠·: Omid Jafarnezhad /360cities.net Posted by Getty Images on  Saturday, October 22, 2016 Both 360 videos and photos make your audiences feel as if they are immersed in the experience of the visual content that you publish. This contributes to greater engagement. If you are looking for some inspiration on creating 360 videos, take a look at this roundup that we did of top brands that use 360 videos on Facebook. GIFs It’s a meme-crazy world. GIFs are gaining traction among social media marketers as a staple content type. Some brands, like Nissan  below, are integrating this format into their contests and giveaways: The first 40 years- How many different Nissan GT-Rs can you spot? Answer in the comments for a chance to win $100 and a Gif-TR prize pack. http://rul.es/iqbvt9 Posted by Nissan on  Friday, March 25, 2016 Especially if your target audience includes the 9gag generation, GIFs are a low-cost, easy to create content type that can be part of your social media content strategy. GIPHY  now lets you create GIFs. You need only upload videos or supply YouTube links. You can take a regular video or use an existing video. Once you upload this or input the Youtube link, GIPHY allows you to specify which portion of the video you want to create a GIF of. You can then add in text and specify other settings. The final GIF can be shared on social networks directly. Videos Videos are becoming a vital part of every brand’s Facebook strategy. With the changes to the Newsfeed algorithm that gives an edge to video content, they gain better reach than other kinds of content. Brands often post video advertisements and product features that are professionally captured. Yet this does not mean that posting a video on Facebook needs to be a resource-intensive endeavor. Brands can do a variety of low-budget (and often free) videos on Facebook that can get them great engagement and reach. Recommended Reading: How to Do Facebook Video Marketing the Right Way How to Get Started With Twitter Video Marketing Live Videos Live videos, even though it was rolled out globally only by April 2016, have been enthusiastically taken up by many brands. The key advantage offered by live videos is that it makes the video format more interactive. It does not hurt that live videos gives a  huge boost to the engagement and reach that brands get. Facebook users can pose questions to the brand on what is being broadcasted on the live video and the presenters can address them then and there. This adds to the brand’s credibility. Also, the brand gets a keener insight into the pain points of potential consumers. Here’s how the cosmetics brand Mary Kay used live video  to win engagement: We’re LIVE with Mary Kay Global Beauty Ambassador Luis Casco makeup! He’s creating gorgeous eye looks for your holiday festivities and will also be answering your questions after the video wraps. Want more beauty tips tricks? Visit http://bit.ly/2g7FM3r! Posted by MARY KAY on Tuesday, December 6, 2016 How to Integrate Visual Content Into Your Social Media Strategy I have mentioned several studies (and our own data) to underline why brands should create more visual content. But your decision to create visual content should be guided by your larger social media goals. Only then will you be able to judge what kind of visual content will work best for you and where it fits in within your overall social media strategy. For instance, if you are on Facebook to let more people know about your product, videos might be the way to go. They get better reach and can get the word out about your product to a wider audience. Based on what your social media budget is like, consider roping in an influencer  to do the video. Based on data on your past performance and industry trends, arrive at an optimum frequency at which you should post to Facebook. If you are going to post 15 times a month, split this up into different categories based on your budget. You can allocate these 15 to lead to a major event around which you can create more content and get more people to participate. You can do a few resource-intensive videos or other visual content that needs time and specialized effort. For the other posts, the social media manager can do simpler, easier to make content and focus more on getting social media audiences to engage with it. A video with heavy production costs cannot stand alone as the only thing that you post on Facebook. It has to be part of a larger video marketing campaign. Contests and giveaways get brands more engagement and participation. This way, even if you do not promote, your future content will get better reach and visibility on Facebook. Especially with live videos you need to announce them in advance and build excitement around the event in order to get more people to participate. Recommended Reading: How to Increase Visibility With Social Media Optimization How to Ensure That Your Visual Content Gets the Attention it Deserves Now that you have a clear idea of why you should create visual content and how it fits in with your larger social media objectives, here are some measures that you can adopt to ensure that your visual content does not go unnoticed. While it is almost impossible to know with absolute certainty what content will succeed on social media, it is also a source of rich data. Using the record of how your past content has performed, you can glean insights on what is most relevant and appealing to your audience. It is essential that marketers constantly measure and monitor their social media activity. This coupled with an awareness of the industry landscape and trends there is key to pinning down a concrete strategy. With organic reach plummeting with each passing day, brands cannot always trust creative copy  and stunning visuals to do well on their own. In 2016, the top 100 brands promoted 18.65% of all their Posts. Over 78% of all the Posts promoted bore some visual content. Recommended Reading: How to Write for Social Media to Create the Best Posts The Non-Designer's Guide to Creating Better Blog Graphics It makes sense to promote at least some portion of the content that you publish to get good reach. This is extremely important when you have spent a lot of time, money and energy on making videos, or other resource-heavy visual content. Marketers should look at past data and industry trends to choose which content to promote. Marketers should look at past data and industry trends to choose which content to promote.An important thing for social media marketers to note is that the Facebook algorithm favors native videos  over those hosted elsewhere. Even if you do not record the video directly on your Facebook app, as long as it is uploaded directly to Facebook your video will get better reach than if you shared a link to your the video that you posted on YouTube. The algorithm gives preference to live videos  too. This makes a very strong case for brands to try their hand at this new format. Getting an influencer on board to help broadcast your message is a clever Facebook Reach hack. When you get a celebrity or an expert in your industry to create a video in collaboration with you, you can tap into their follower base. This helps broadcast your message to the people who follow that person. The best thing about this approach is that  the influencer’s followers are usually people who make up the target audience for your brand. Similarly, make full use of the options that Facebook offers you to target your messages to people who fall within certain geographical locations and interest groups. This ensures that the audience who get to see your post find it extremely relevant and that your efforts reach your targets rather than fall off the mark. From the data that we have discussed, it is possible to say without doubt that all brands that aspire to getting engagement on Facebook, need to create visual content. Visual content ups the relevance factor of a piece of content by presenting those aspects most relevant to the consumer. Marketers should strive to retain relevance as the hallmark of visual content creation by guiding creative decisions with data. Visual Content on Social Media How to Use It to Improve Engagement Social media marketing is increasingly becoming a struggle to capture audience’ attention. It’s not enough that social networks are forcibly suppressing your content from the newsfeeds of your fans, but those fans are more fickle than ever. Visual content helps brands get their message across in a precise and engaging fashion. For this reason, visual content has gone from a â€Å"nice-to-have† to a must-have  vehicle for marketing messages. Here we look at the reasons why brands should spend their time, money and effort creating visual content, the different types of visual content they can create are and how these can contribute to your overall social media strategy. How to Boost #Engagement on Social Media with Visual ContentGet Some Free Resources to Create Better Visual Social Media Content Whats good advice without the right tools to put it into practice? Not much, thats what. Before we get too much farther along, here are some free goodies to help you create better social media content: 128 free photos, optimized for each social media network. Pinterest and Instagram Visual Marketing Infographic packed with useful tips and stats. Social Media Image Size infographic with all the size dimension information you need for every network. Why Create Visual Content? In social media circles, everybody knows that visual content performs better than plain text. If you still need convincing, we looked at data from the Facebook Pages  of the top 100 brands according to the Interbrand list. In 2016, 80.20% of all the Posts published were photos and videos. These were responsible for 92.15% of all interactions that these brands received on Facebook. On Facebook, there has been a steady increase in the amount of visual content being published. There was even an upward trend in the volume of visual content from one-quarter to the next in 2016. One of the main reasons why social media marketers favor visual content is the advantage it offers in terms of engagement. Showing is always better than telling. Look at the graph below that shows the average number of interactions that visual content received compared to other forms in 2016. Especially when you present facts and other information, it will be easier for your audience to assimilate visually represented content as opposed to a wall of text. Recommended Reading: How to Make the Best Social Media Images the Easy Way (+84 Free Images) How to Create Visual Social Media Content One of the best things about social media marketing is that there is something for everybody. Visual content creation on social media works along the same lines. You do not need a multi-million dollar social media budget to create visual content. The possibilities that are available to your brand may differ willing on the resources you have (talent, time, money). Yet, there are many things that brands can do even with a shoestring budget. As we have seen above, the kind of engagement that visual content can bring you makes a strong case for posting more photos and videos. Even if you do not have a full-time designer or an agency to handle social media content creation, you can create some stunning visual content. There are many free tools that are available online for creating various types of visual content. A basic starter kit for any brand would just be a willingness to play around with some free tools  like: Pablo Canva Infogr.am Piktochart Most of these are simple to use and are designed with a lay person (and not a designer) in mind. Recommended Reading: How to Be More Successful With the Right Content Marketing Tools These can help you create highly shareable visual content (A more detailed discussion on these tools follows on the next page). Remember, before you set about creating visual content, have a clear picture of why you want to do visual content. Are you looking to boost engagement, do you want more audience interaction or do you want to establish your brand as a thought-leader in your industry? The different types of visual content that you can take up can help you achieve these different goals. Look at this post that Innocent drinks  published that cracked me up (as they always do): Today is Penguin Awareness Day. We're doing our bit. Are you? Posted by innocent on  Friday, January 20, 2017 Or this highly engaging video by Dr. Pepper: Dr Pepper College Football – Grocery Run :15The carry-the-groceries-in-one-trip play – it’s not for the faint of heart. Here’s to those who push through, pick up the Dr Pepper, and take it to the house. Posted by Dr Pepper on Tuesday, November 22, 2016 These brands enjoy great engagement on Facebook usually. They do not need  engagement or interactions. It is hard to establish beyond doubt if someone would pick up an Innocent smoothie or a couple of cans of Dr. Pepper. Yet these do play a significant role in building brand personality on social media and help mold the way people feel about brands. If you look at some of the brands that publish outstanding visual content, you will see that they are very distinctive. This is the case with Starbucks, Dr. Pepper, GoPro, and so forth. While most of Starbuck’s content sports their trademark cups and their unmistakable logos, they also have a very recognizable indie vibe. Charm bracelets, woolen scarfs, freshly mown grass, fall leaves, knitted sweaters all feature regularly in Starbucks’ posts. In addition to reminding social media audiences about the brand, these posts make them crave for the warmth and coziness of a cafe or to start their day with the indie chill. Their content has become so iconic that their red cups have almost become synonymous with the holiday cheer. Ok, here's a hint: they're red. (Coming 11/10) Posted by Starbucks on  Saturday, November 5, 2016 GoPro, on the other hand, rarely uses their logo on any of their visual content. The photos themselves yell GoPro. The brand regularly puts up stunning visuals set in adventurous locations that makes these Posts identifiable as GoPro’s. There is no better way of establishing yourself as a brand that brings together amazing picture clarity and the spirit of exploration. The position that they hold within the community of travel and photography enthusiasts is further bolstered when they share user-generated content like the one below: Photo of the Day! Ryan Chan discovered that some of Hong Kong's best views are straight up! Posted by GoPro on  Monday, December 12, 2016 Here are some types of visual content that you can try your hand at and some free tools that will help you create them: Here are some types of visual content you can create (+ the free tools you'll need)Infographics Infographics are the best medium for marketers to use when they want to make their data tell a story. If you think that your eyes glaze over when you see a cramped table or a complicated graph, you are not alone. Infographics allow content creators to present data in an easily digestible and aesthetically pleasing way. Infogr.am  and Venngage  are among some of the free infographic-makers that are available online. With the templates they offer, you really don’t need a designer to dedicate their hard-pressed time for creating an infographic. Most of the infographic creation tools come with a  predesigned template. Each template is designed for a specific type of infographic. The type of infographic depends on what you are using it for – is it to convey some information or statistic, a how-to or a comparison. In addition to these templates, they also offer different elements, such as charts, text formats, symbols etc. The first thing you should have when you start out with an infographic is a story. The first thing you should have when you start out with an infographic is a story.Are you going to show your audiences how your company has grown in the past 5 years or are you doing to explain what the benefits of using your product is, or do you want to teach them how to use your product? Once you have that answer, choose the template that best suits your need. Make the necessary edits such as choosing the chart types you need, inputting the data that you have collected and customizing other design elements. Here’s an infographic  created using Venngage that was published in Adweek: Take a look at an infographic  that we did back in 2015 that got us a lot of traction: One of the things that we were able to do using this format is to do creative things with the data that we have. If you thought that only data nuts like us use infographics, see this Washington Redskins’ infographic that doubles as a 360 photo: Take our #PHIvsWAS postgame infographic for a spin. #HTTR Posted by Washington Redskins on  Sunday, October 16, 2016 Images Did you know that Facebook Posts with images get 2.3 times more engagement  than those without? There are a million different things you can do with images on social media. These can be professionally taken product shots, or just stock images with an interesting caption that accompanies your Post. If you have an extremely talented and resourceful photographer in your team, nothing should stop you from leveraging professionally captured images of your product on your website as well as on your social media handles. While most businesses will get a photographer (or someone with a DSLR) to get shots taken for websites or for important events and press releases, it is not always the case with more regular content needs. For instance, it is common knowledge now that text-only updates do not perform nearly as well as when they do with a photo accompanying them. For needs like that, you can always take the help of some of the free tools and stock photos available on the internet. Unsplash  and Pixabay  are excellent repositories of stock photos. It is easy to search and find beautiful photos for your search terms. Another tool that will be a boon for your social media manager is Pablo by Buffer. Here is a short snapshot of Pablo in action: What I like best about Pablo is that I do not need to go elsewhere searching for stock photos. Plus, I can add in a header, caption or lines of text or use a pre-existing template. The built-in editor lets me add simple, yet attractive filters. I can also customize the size of the picture depending on where I plan to post it – Pinterest, Instagram or Facebook. There isn’t a lot of room for customization but you can be done creating a beautiful graphic in under 5 minutes. Canva  is another one of my favorites which is a bit more dynamic. They offer more diverse templates and design elements create a photo to accompany my Facebook post or even create an infographic. Watch this video by Canvas  that takes you around the platform and explains what you can do with it in under 4 minutes. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media 360 Photos and Videos In addition to these tools, you can also try your hand at some of the new visual content creation features offered by Facebook. 360 videos and photos were some such features that gained a lot of popularity last year. It is fairly simple to create 360 Photos. All you need to do is take a panoramic shot using your smartphone or your iPhone. For 360 videos, you need a 360 camera. Read this article  for a detailed how-to. Even if you think you are in a boring industry, 360 photos have the ability to go viral (with a little paid push of course). Take this 360 photo from German pharmaceutical and chemicals company Bayer. Today we’re taking you up onto the roof. Here you can see the illuminated Bayer Cross close up. Take a look around. Have a great weekend. Posted by Bayer on  Friday, August 5, 2016 It was their most shared piece of content in 2016 with 3,431 shares. If it didn’t resonate with people, then it wouldn’t have been shared so many times. Look at the level of detail Getty Images  achieved using this format: Happy National Color Day! Celebrate with this stunning Facebook 360 from the Nasir al-Mulk Mosque, also known as the Pink Mosque, in Shiraz, Iran. 📠·: Omid Jafarnezhad /360cities.net Posted by Getty Images on  Saturday, October 22, 2016 Both 360 videos and photos make your audiences feel as if they are immersed in the experience of the visual content that you publish. This contributes to greater engagement. If you are looking for some inspiration on creating 360 videos, take a look at this roundup that we did of top brands that use 360 videos on Facebook. GIFs It’s a meme-crazy world. GIFs are gaining traction among social media marketers as a staple content type. Some brands, like Nissan  below, are integrating this format into their contests and giveaways: The first 40 years- How many different Nissan GT-Rs can you spot? Answer in the comments for a chance to win $100 and a Gif-TR prize pack. http://rul.es/iqbvt9 Posted by Nissan on  Friday, March 25, 2016 Especially if your target audience includes the 9gag generation, GIFs are a low-cost, easy to create content type that can be part of your social media content strategy. GIPHY  now lets you create GIFs. You need only upload videos or supply YouTube links. You can take a regular video or use an existing video. Once you upload this or input the Youtube link, GIPHY allows you to specify which portion of the video you want to create a GIF of. You can then add in text and specify other settings. The final GIF can be shared on social networks directly. Videos Videos are becoming a vital part of every brand’s Facebook strategy. With the changes to the Newsfeed algorithm that gives an edge to video content, they gain better reach than other kinds of content. Brands often post video advertisements and product features that are professionally captured. Yet this does not mean that posting a video on Facebook needs to be a resource-intensive endeavor. Brands can do a variety of low-budget (and often free) videos on Facebook that can get them great engagement and reach. Recommended Reading: How to Do Facebook Video Marketing the Right Way How to Get Started With Twitter Video Marketing Live Videos Live videos, even though it was rolled out globally only by April 2016, have been enthusiastically taken up by many brands. The key advantage offered by live videos is that it makes the video format more interactive. It does not hurt that live videos gives a  huge boost to the engagement and reach that brands get. Facebook users can pose questions to the brand on what is being broadcasted on the live video and the presenters can address them then and there. This adds to the brand’s credibility. Also, the brand gets a keener insight into the pain points of potential consumers. Here’s how the cosmetics brand Mary Kay used live video  to win engagement: We’re LIVE with Mary Kay Global Beauty Ambassador Luis Casco makeup! He’s creating gorgeous eye looks for your holiday festivities and will also be answering your questions after the video wraps. Want more beauty tips tricks? Visit http://bit.ly/2g7FM3r! Posted by MARY KAY on Tuesday, December 6, 2016 How to Integrate Visual Content Into Your Social Media Strategy I have mentioned several studies (and our own data) to underline why brands should create more visual content. But your decision to create visual content should be guided by your larger social media goals. Only then will you be able to judge what kind of visual content will work best for you and where it fits in within your overall social media strategy. For instance, if you are on Facebook to let more people know about your product, videos might be the way to go. They get better reach and can get the word out about your product to a wider audience. Based on what your social media budget is like, consider roping in an influencer  to do the video. Based on data on your past performance and industry trends, arrive at an optimum frequency at which you should post to Facebook. If you are going to post 15 times a month, split this up into different categories based on your budget. You can allocate these 15 to lead to a major event around which you can create more content and get more people to participate. You can do a few resource-intensive videos or other visual content that needs time and specialized effort. For the other posts, the social media manager can do simpler, easier to make content and focus more on getting social media audiences to engage with it. A video with heavy production costs cannot stand alone as the only thing that you post on Facebook. It has to be part of a larger video marketing campaign. Contests and giveaways get brands more engagement and participation. This way, even if you do not promote, your future content will get better reach and visibility on Facebook. Especially with live videos you need to announce them in advance and build excitement around the event in order to get more people to participate. Recommended Reading: How to Increase Visibility With Social Media Optimization How to Ensure That Your Visual Content Gets the Attention it Deserves Now that you have a clear idea of why you should create visual content and how it fits in with your larger social media objectives, here are some measures that you can adopt to ensure that your visual content does not go unnoticed. While it is almost impossible to know with absolute certainty what content will succeed on social media, it is also a source of rich data. Using the record of how your past content has performed, you can glean insights on what is most relevant and appealing to your audience. It is essential that marketers constantly measure and monitor their social media activity. This coupled with an awareness of the industry landscape and trends there is key to pinning down a concrete strategy. With organic reach plummeting with each passing day, brands cannot always trust creative copy  and stunning visuals to do well on their own. In 2016, the top 100 brands promoted 18.65% of all their Posts. Over 78% of all the Posts promoted bore some visual content. Recommended Reading: How to Write for Social Media to Create the Best Posts The Non-Designer's Guide to Creating Better Blog Graphics It makes sense to promote at least some portion of the content that you publish to get good reach. This is extremely important when you have spent a lot of time, money and energy on making videos, or other resource-heavy visual content. Marketers should look at past data and industry trends to choose which content to promote. Marketers should look at past data and industry trends to choose which content to promote.An important thing for social media marketers to note is that the Facebook algorithm favors native videos  over those hosted elsewhere. Even if you do not record the video directly on your Facebook app, as long as it is uploaded directly to Facebook your video will get better reach than if you shared a link to your the video that you posted on YouTube. The algorithm gives preference to live videos  too. This makes a very strong case for brands to try their hand at this new format. Getting an influencer on board to help broadcast your message is a clever Facebook Reach hack. When you get a celebrity or an expert in your industry to create a video in collaboration with you, you can tap into their follower base. This helps broadcast your message to the people who follow that person. The best thing about this approach is that  the influencer’s followers are usually people who make up the target audience for your brand. Similarly, make full use of the options that Facebook offers you to target your messages to people who fall within certain geographical locations and interest groups. This ensures that the audience who get to see your post find it extremely relevant and that your efforts reach your targets rather than fall off the mark. From the data that we have discussed, it is possible to say without doubt that all brands that aspire to getting engagement on Facebook, need to create visual content. Visual content ups the relevance factor of a piece of content by presenting those aspects most relevant to the consumer. Marketers should strive to retain relevance as the hallmark of visual content creation by guiding creative decisions with data.

Recruitment Strategy and Job Offer Process Paper Research

Recruitment Strategy and Job Offer Process - Research Paper Example This paper will even provide insight regarding the best strategy of recruitment that organizations can use in order to attract the most desired applicants associated with their industry and, lastly, the paper will provide insight regarding how organizations proceed to offer a job to a selected applicant. Diverse Recruitment Strategies The term recruitment is used to refer to the process of attracting pool of desired applicants in order to fulfill the current vacant positions in a particular organization and even to maintain a pool of applicants for future vacancies. An organization has various recruitment strategies to choose from; organizations can opt between open as well as targeted recruitment strategies. Open recruitment strategies are used by organizations when they are looking to fill in quite a few numbers of different positions and even when these positions require different kinds of employees from various backgrounds. For example, a school looking to hire teachers, sports s taff and supervisors for the school may use open recruitment strategy as the positions that need to be filled require people with different KSAs (Knowledge, Skills and Abilities). Open recruitment strategies are even used by organizations when they are hiring employees for entry level positions and when specific individuals with specific KSAs are not desired. While hiring for entry level and trainee level positions, employees are less judged on their KSAs and decisions of hiring are mostly made on the basis of their communication skills and basic computing skills. For example, when a business is looking to fill management trainee positions in the organization, they use open recruitment strategy in order to attract individuals from different disciplines including marketing, human resources, accounting, etc. They do so because those individuals who are selected for these positions are provided exposure of all departments before they are finally selected in one of the departments. Anot her recruitment strategy used by organizations is targeted recruitment strategy. This strategy is utilized by organizations when they have specific requirements to meet for a particular vacant position (Hurd, Barcelona, & Meldrum 2008, p.243). These requirements include individuals having specific skills, educational background and level of experience. This strategy is even implemented when organizations adopt positive actions. A positive action refers to a company’s strategy of targeting specific people from a specific group which is regarded as a minority. For instance, while conducting recruitment activity for an electrical engineer, a company will post add for the position while attracting applicants who have expertise in technical equipment, who have knowledge of application and operation of different equipments of science and technology. Selecting Recruitment Strategy While deciding about which recruitment strategy to deploy, an organization has to take into considerati on the requirements of the vacant position(s) that need to be filled. If an organization is conducting recruitment while trying to attract employees with specific KSAs, they should opt for targeted recruitment strategy. Organizations have become quite selective while deploying recruitment strategies due to the negative economic circumstances. For example, a business is dealing in accountancy and a firm that provides auditing services may look

Covenants of the Old Testament Research Paper Example | Topics and Well Written Essays - 1500 words

Covenants of the Old Testament - Research Paper Example Whether it is one covenant expressed in different contexts and hence different forms, or it is different covenants with different persons, depends to a certain extent on individual interpretations† (Poon 42). God has made covenants with certain persons in the Hebrew Bible and some of these covenants could be unconditional or could clearly depend on the loyalty or fidelity of the human partner. God established covenants with notable people in the bible like Noah, Abraham, Moses and David (Brueggemann 91). It is important to note which of the covenants that God established with these persons in the Hebrew Bible that is unconditional and the ones that are conditional. In the book of Genesis, God made a covenant with Noah after he (God) had used flood to destroy the people of the earth except Noah and his family. According to the bible, God told Noah that, I solemnly promise you and your children and the animals you brought with you- all these birds and cattle and wild animals- tha t I will never again send another flood to destroy the earth. And I seal this promise with this sign: I have placed my rainbow in the clouds as a sign of my promise until the end of time, to you and to all the earth. When I send clouds over the earth, the rainbow will be seen in the clouds, and I will remember my promise to you and to every being, that never again will the floods come and destroy all life. For I will see the rainbow in the cloud and remember my eternal promise to every living being on the earth. Gen. 9:8-17 In the covenant that God made to Noah, it is clear that God did not like the fact that he had to destroy the people that he created with flood and due to the love that he had for Noah and his family, he had to establish this covenant with Noah and his generation. God promised not to open the floodgates of heaven and use water to destroy the world again. He promised that he would not destroy humans and animals with flood as he told Noah that the rainbow that appea rs in the cloud is the sign of the covenant that he (God) made with Noah and his generation. The rainbow shows that, to every covenant, there is a sign. The rainbow is also a reminder to man of God’s promise never to use flood to destroy the world again. This covenant could also be referred to the covenant of the preservation of life (Harris & Platzner 14). God gave Noah this covenant to assure him of his steadfast love for the human race. However, it should be noted that, the covenant that God made with Noah is an unconditional one as it did not in any way depend on the fidelity of the human partner. At this point, it is also pertinent to take a look at the covenant that God made with Abraham, who was a descendant of Noah. Abraham was a man of faith; he was a man that walked with God. As a result of Abraham’s faithfulness, God had to establish a covenant with him. God bestowed a great blessing upon Abraham that has made people to be blessed through him. In the fifteen th chapter of Genesis, God tells Abram (as his name was called then) that, â€Å"I have given this land to your descendants from the Wadi-el-Arish to the Euphrates River. And I give to them these nations: Kenites, Kenizzites, Kadmonites, Hittites, Perizzites, Rephaim. Amorites, Canaanites, Girgashites, Jebusites.† (Gen. 15:18-21). This was the covenant that

Caffeine - Red Bull Essay Example for Free

Caffeine Red Bull Essay How many of you drink energy drinks? Just one a day or a few a day? Did you know that while only one a day may not lead to excessive caffeine intake, two or more in a single day can? Excessive amounts of caffeine intake can lead to headaches, jitteriness, and upset stomachs. Kentucky is thinking about passing a law to make it illegal for someone under 18 to buy energy drinks. Many people (including me) want this law to be passed. When I did my research on this issue, it was found that in France some forms of energy drinks are banned because of their role in sports-related deaths. In one case a young athlete died after drinking 4 cans of red bull before playing a basketball game. Your thinking â€Å"How do we know that it was because of the energy drinks? † Well, we know this because this is not the only case in which an athlete has died after drinking energy drinks. If people under 18 are allowed to buy energy drinks then there will most likely be more deaths. So why should people under 18 be allowed to buy energy drinks? They don’t understand how much drinking just two or three before a game can affect their lives. The concentration of sugar in a sports drink is recommended to be 6-7% carbohydrate to allow maximum absorption and minimize spikes and crashes in blood sugar. Higher concentrations such as those in energy drinks will slow fluid absorption into the blood and energy system, increasing the possibility of dehydration. The drinks may cause seizures due to the crash following the energy high that occurs after drinking the energy drink. Seizures can be serious, causing permanent damage to the brain or even death, although it’s rare. Who would want some kid to have seizures because they thought energy drinks were good? I certainly don’t. Not all sports drinks are bad. In fact most aren’t when drank in moderate amounts. The problem is that most people think that if a little is good a lot will be great. But that’s not the case. People under 18 won’t realize what they are doing to their body when they drink more than one at a time, in fact most adults wouldn’t. That’s why it should be illegal for people under 18 to buy energy drinks. So Write or call your representative and speak your opinion. Tell him to vote to pass the law that will make it illegal for people under 18 to buy energy drinks. Save young people from the effects and possible death. You might not think your call will mater but you never know, your call might help him make the decision to vote for the law to pass.

Single nucleotide polymorphisms and recombination rate in humans :: Biology Genetic Diversity

Humans have many of the same genes but also a lot of genetic variation. Therefore, gene sequencing is different in everyone. This genetic variation determines a person's eye color, hair color, and other traits. However, this is also why some people get diseases and others don't. In a chromosome, the distance from the centromere dictates the rate of recombination. There is less shuffling in the area around the centromere, so that leads to less variation. However, understanding variation is necessary in order to determine abnormal genes. A single gene is the basis for identifying the abnormality. By looking at non-random sites with gene differentiations, one can determine the gene that causes the disease. There is more variation in regions with recombination, which happens in meiosis. The rate at which the crossing over occurs varies, and this affects the variation present. Shuffling is not the only determinant for variation in a gene. Selection also plays a role. For example, A gene is superior to B gene. C gene is connected to A gene through genetic hitchhiking. If A gene is selected over B gene, C gene is also expressed frequently. This is known as genetic hitchhiking. A biological application of this is the malaria gene. The colorblindness gene is hitchhiked onto the malaria resistant gene. Therefore, when a person receives the malaria resistant gene they also receive the colorblindness gene. As a result, colorblindness occurs more frequently in places where malaria is affluent because the people who don't receive the malaria resistant gene die and the people who are resistant and colorblind live and pass on their genes. Implications The main implication of this experiment is that comparing the differences in the various genotypes of humans can illustrate genetic diseases. For example if a subject has a certain genetic disease, this paper states that you could compare the afflicted subject's genome to an unaffiliated person's genome and determine the location of the disease on the chromosome. If the location of genetic diseases are found then it is conceivable to screen fetuses for genetic diseases. This brings up ethical issues, would you want to know if your child has an incurable genetic disease? If genetic diseases are detected in a fetus then it may be possible to someday perform gene therapy. Gene therapy is the treatment of a genetic disease by providing patients with cells containing harmless and functional alleles for genes that are nonfunctional in their bodies.

Women in World War II

Women served an important role in WWII. They not only took the challenge and stepped up to take the places of the men off fighting in the war to work in factories, but they also fought side by side with those risking their lives and fighting for their country. They were needed everywhere during the war. There were an unbelievable amount of job opportunities for women during the war and many supported the brave acts of voluntary enlistment. â€Å"‘A woman’s place is in the home’ was an old adage, but it still held true at the start of World War II. Even though millions of women worked, home and family we considered the focus of their lives† says Brenda Ralf Lewis. Without the help of those women who were brave enough to step, the war may have not ended as successfully as is did. Women’s jobs were very important in WWII. Women participated a great deal on the home front war effort. While the men in their lives were off fighting in the war, women were working in factories fulfilling the men’s jobs producing ammunition, tanks, and other weapons urgently needed during the war. According to Buzzle. com, â€Å"Women took over places initially meant for men and excelled in the same as well. If women weren’t in factories they were at home providing for their families. Supplies were rationed because of the shortages caused by lack of trade from other countries that were at war as well, such as Japan and Southeast Asia. Families were given booklets for each member which determining the amount received. Utilities such as toaster and waffle irons; flashlights and batteries; tea; toys and games; vacuum cleaners and vending machines were no longer manufactured because the materials were more of a priority for scrap metal to build the necessities for war. Use it up/ Wear it out/ Make it do/ or do without† became a well-known saying around the United States during the war according to Dot Chastney. During the war women were expected to step up in the places of the men. Some were brave enough to go out into the field while others didn’t have much of a choice but to work in factories in order to stay closer to home with their families. The war had an impact not only on the fighters and workers, but on the children as well. They were deprived of the education they deserved because funding started to go to the war efforts. Having to deal with the war caused people all around to make decisions that were best for everyone around rather than a specific group of people. One good thing that came out of the war was the extraordinary opportunities offered to women. Not only did it show that women can work as well as men did in those working conditions, it widened women’s work options, and let them contribute what they had to offer to the war. While men were at war, jobs were needed to be filled. War was heating up and according to Brenda Ralf Lewis. It was not entirely unexpected and anticipating the event was different from experiencing it first hand, which caused upheaval as m millions geared up to cope with its demands. † Jobs were a huge demand at this point and who else to fill the jobs? That’s right. The countries very own women. Women were granted with extraordinary opportunities. â€Å"Women learned new skills as they replaced men in war work, using expertise and physical strength many never knew they possessed. This did not always go down well with men still working in the wartime factories†, acknowledges Brenda Ralf Lewis. Being able to work in factories, women learned techniques they never knew they had and if it hadn’t been for the war, they probably never would have ever experienced it. Opportunities for women consisted of Army nurses, Navy nurses, Women Auxiliary Army Corps (WAAC), Women Accepted for Volunteer Emergency Service (WAVES), women Marines, the Coast Guard preserve, jet pilots, and so many other amazing opportunities. There were not only needed for fighting on the front, but for factory jobs as well. Women quickly learned to work with the machines and build the necessary weapons that were in high demand during the war. Rosie the Riveter was a metaphoric figure used to represent the strength, dirty jobs, and work women provided for the war effort. Penny Colman states â€Å"Rosie the Riveter was supposedly based on Rose Bonavita, a riveter in the United States. † During the war more than six million women joined the workforce. In August of 1943 Newsweek Magazine reported: â€Å"They [women] are in the shipyards, lumber mills, steel mills, foundries. They are welders, electricians, mechanics, and even boiler makers. They operate street cars, buses, cranes, and tractors. Women engineers are working in the drafting rooms and women physicists and chemists in the great industrial laboratories. † Ever since then women proved that they can work in a man’s workplace and do just as well. Any job that was a man’s, was a women’s as well. Women were soon â€Å"the most needed workers of all† according to Brenda Ralf Lewis. Factory workers became known as â€Å"the soldiers without guns†. If women hadn’t stepped up to the line, winning the war wouldn’t have been as easy as it was for us. Not only did the women in factories and shipyards have a big part in doing their part in the war contributions, but so did the women who were out on the field fighting alongside with their men risking their very life. Women working and fighting on the line of protection had the toughest jobs. â€Å"Those working on the front line lived in constant danger as they worked to preserve life while everything happening around them was designed to destroy it† says Brenda Ralf Lewis. In the beginning women were discriminated and were doubted when doing the jobs on the front line. Thousands of women joined the women’s uniformed services in World War II. There was, inevitably, resistance to the idea of women in uniform, but their contribution was vital† reports Brenda Ralf Lewis. Not long after joining the armed forces they were able to prove the doubters otherwise. The Allied armed services drew thousands of women into military life, from all over the world. The United Stat es and Britain accounted for most employing women in all three armed forces and, in the case of the United States, in the Coast Guard and Marines as well. There were many different military branches women were able to join at that time. Some included Women’s Arm Auxiliary Corps (WAAC), Women’s Army Corps (WAC); Women’s Auxiliary Ferrying Squadron (WAFS) was incorporated with the Women’s Air Force Service Pilots (WASP) as well. Other countries such as Britain, Canada, Australia, South Africa, India, New Zealand, Burma, France, The Netherlands, Norway, Poland, and the Soviet Union all offered forces dedicated to women and the services they offered. Many questioned the fact if women should be allowed to serve at all. Women in the military had image problems. They were seen as femme’s fatales; their role was trivialized or they were dubbed ‘unfeminine’ for deserting their proper place, home. Not only did they prove them wrong by going out into the field and fighting on the front, but they also put their feminine qualities to work. Women became great undercover spies. According to Simone Payment, â€Å"Spies have been used in times of war and peace since the beginning of civilization and women have long been involved in these espionage pursuits. In the United States, female spies participate in both the Revolutionary War and the Civil War. But it wasn’t until World War II that they became an official-and incredibly important-part of the war effort. Many female spies made a difference in World War II, often at a great personal cost†. Many never questioned the thought of a dainty and delicate woman to be able to posses such power. Women were able to go undercover easily by just being themselves and going along with their daily lives. Women took the risks of being captured and tortured if they were ever discovered. Some women that contributed their lives to the ware are: Tatiana Nikolaevna Baramzina who was born on December 12, 1919 in Glazov and was also the recipient of the Gold Star Award. In 1943, Tatiana was sent to the Central Women's Sniper Training School and upon her graduation in April, she was later sent to the 3rd Belorussian Front. She managed to kill around 16 enemies in the first three months itself. Unfortunately, she was captured by the enemies and tortured before she was shot point blank. Tatiana Nikolaevna Baramzina passed away on July 5, 1944. Today, the street where she grew up has been re-named in her memory. Another woman that dedicated her life to the war was named Hannah Szenes who was born on 17th July, 1921 and was trained to parachute by the British army into Yugoslavia during World War II. This task was given in order to save the Jews of Hungary. Her secret mission was not revealed even when she was tortured following her arrest at the Hungarian border. Hannah Szenes had to brave immense tortures, yet she did not lose heart. She bravely battled it out and tried to sing to keep her spirits high. She also kept a record of events in her diary till November 7, 1944, when she was finally executed by a firing squad. During the war, the efforts of many women had gone by unnoticed. Overall women had and enormous impact on the war with their contributions and dedication to help provide, step up and win the war. Without the help of the women, we might have never won. Every woman had an important role and they did it with great honor. To this day, women are in all different branches of the military.

Case analysis for Hyundai Card Essay

As a latecomer in Korean credit card market, Hyundai Card has gradually increased the market share since it entered the business in 1999. With its tie with Hyundai motor group, the company branded itself as â€Å"Hyundai M Card†. It started off by attracting buyer to consider using the card to purchase Hyundai automobile by offering discount. In later stages, the company has adopted the customer segmentation strategy to diversify its target groups of clients. With the emphasis on market segmentation based on different groups of card holders, utilizing clients’ card usage data, it has led to the unique customized service via alphabet card marketing activities. The strategy has led to great success, Hyundai Card received a Number One ranking in the Korea’s National Customer Satisfaction Index. The Korean credit card market has experienced a period of overheating due to a rapid expansion in the number of cards, reduced standards for issuing cards, etc. However, in recent years, Korean government has tighten up the policy in the credit card industry, and it results in lower % returns for the card issuer. The market has become saturated, consumers are having too many different options in card for different needs. But the fact is that most people are only using 1 or 2 cards, and the rising cost of operating business also presents an area of concern for major card player like Hyundai Card. Background Hyundai Card is a credit card company in South Korea. Hyundai Motor Group and GE Capital are two of their largest shareholders. The company entered the credit card business in 1999 through the acquisition of Diners Card as a subsidiary. In 2001, the card’s name was changed to â€Å"Hyundai Card†. Credit card business in South Korea is a competitive market. According to a report of The Economist, Korea has the equivalent of 4.4 cards for every  member of the labor force. And Koreans made frequent transactions with credit card, on average, each Korean swipes card for 129.7 times in 2011. That number has well exceeded Americans (77.9) and Canadians (89.6). Hyundai Card is the fourth biggest credit card issuer in South Korea. As per stats in May 2007, it captures a 9.96% share of the market. The Korean credit card market is led by Koomin (16.21%), LG (16.08%), Samsung (12.33). Among the major players in the credit card market, Hyundai is considered as a latecomer. Current Situation Hyundai card has continued to increased its market share in the competitive Korean market. As per stats at the end of 2012, Hyundai Card had a market share of 14.3%. And Hyundai Card has also received a good market reputation being ranked as Number One in the Korea’s National Customer Satisfaction Index. Critical Marketing Issue The credit card industry has underwent an adjustment period. Credit card company experience a growth in the number of late payment and bad debts. And the card market has become saturated, as there are too many card products in the market, which card caters for different need. In fact, most card holder only uses 1 or 2 credit card to purchase. Another is the political factor of the tightening government policy, it has also present a problem to card issuers as they are having lower % of return in the business. In 2012, the government barred card companies from extracting higher fees from smaller merchants. And it also make it easier for customer to compare interest rates across products and harder for less credit worthy borrowers to spend beyond their means. As a result, many card issuing companies started to cut the budget and become more conservative in doing their card business. Alternative Solutions 1. Try to move out of the business by selling it to a suitable buyer Pros: If the company can find a suitable buyer and sell the business at a good price, once and for all, the company does not need to face the problem in the market. The proceed of selling the business may help raise substantial fund capital and enable the company to invest in other business with higher return. Cons: With the end of the credit card business era, Hyundai may suffer certain degree of reputational loss in the domestic market, people may start to worry about the future of the company, it may cause bigger problem to other core business such as the automobile business. 2. Down size the business by cutting cost Pros: The company can remain as a player in local card business, and the company can allocate additional budget to invest in other areas of business with higher return Cons: With less budget allocated, the company may start to lose the status as one of the four biggest player in Korean card business 3. Stay aggressive in card business but try harder to expand the international market Pros: While the company remains its presence in its domestic market, the company will develop more profit growing point in overseas market Cons: The uncertainty in less mature overseas market may not guarantee profit, it can also lead to unexpected loss for the company Decision Matrix Three options may be good options for different companies. For prestigious  brand name like Hyundai Motor and GE, it is always not a wise choice to come up with a solution with the aim of securing short term profit at the expense of sacrificing the brand equity. As a late comer to the card market, Hyundai card has experienced success by capturing larger market share. And the good reputation of customer satisfaction is also an important asset. Therefore there is no way for the company to sell or downsize their business. With less promising future in the local market, the company should start to concentrate to penetrate into other markets in order to develop more profit growing points and remain as a leading brand name in the credit card business. The company has the experience in automobile business in overseas and relevant expertise in Korean credit card, those are the strength that can help the company to capture the opportunities in those less mature market at the same minimizing the chance of failure. Recommendation Target Markets Mainland China, other developing South East Asia countries Positioning With its tie with the branded name in Hyundai Motor, it should position itself as one of the premium brand in the market. Marketing Mix Elements ( 4 Ps) Price: Should aim at customers at high end with high social status Product: Black and Purple card are issued for high social status people in Korea, it can also be used in other markets Promotion: Seek cooperation with branded companies such as winery, golf club,etc. Try to offer card holder with incentive using the card to purchase Place: Golf club, luxury suites Evaluation: The company should conduct effective marketing survey at least once a year to evaluate the effectiveness of marketing campaign and the overall strategy Conclusion For prestigious brand name like Hyundai Motor and GE, it is always not a wise choice to come up with a solution with the aim of securing short term profit at the expense of sacrificing the brand equity. As a late comer to the card market, Hyundai card has experienced success by capturing larger market share. And the good reputation of customer satisfaction is also an important asset. Therefore there is no way for the company to sell or downsize their business. With less promising future in the local market, the company should start to concentrate to penetrate into other markets in order to develop more profit growing points and remain as a leading brand name in the credit card business. The company has the experience in automobile business in overseas and relevant expertise in Korean credit card, those are the strength that can help the company to capture the opportunities in those less mature market at the same minimizing the chance of failure. Bibliography HyundaiCard’s Marketing Strategy, by Chan Soo Park and Ronald D. Camp II, 2009 Hyundai internet home page (http://ir.hyundaicard.com/ceh/ho/cehho0101_01.hc) http://totalidentity.com/hyundai-card-innovation-growth-activation-rebranding http://www.economist.com/news/finance-and-economics/21589470-it-getting-harder-make-money-worlds-most-prolific-card-users-swipe

Fuel Tax Essay Example

Fuel Tax Essay Example Fuel Tax Essay Fuel Tax Essay Do you just want cheaper fuel to increase your income? To become a popular Government? Squeeze more profit for your firm? Protect the environment? Break car dependence? These questions are a sign of the ever-increasing pressure for and against a reduction in fuel tax. The governments reluctance to openly discuss its policy has caused a real clouding of the arguments causing a general sense of frustration. This essay addresses both sides of the arena in the pursuit of bringing clarity and reason to an emotional topic. This essay uses the term petrol as defined to be a flammable fuel used in internal combustion engines(Oxford Con Dic, 1989: 425), thus including diesel, as well as unleaded vehicles. The issues that are covered are externalities, tax, public transport, who the tax effects, and utility. The arguments are ordered against a reduction then for a reduction. Over the last 30 years, with the rise of environmental awareness, the externalities connected with the use of motor vehicles have caused major concern to society and has presented a strong argument against a reduction in petrol tax. Pigovian taxes are the best way to correct for the negative impact of externalities by taking into account the social costs of using petrol to such a great extent. These social costs: health, congestion, environmental breakdown and accidents all need correcting. Every time you burn petrol you generate pollution in the atmosphere with carbon dioxide, thus increasing global warming and health problems e.g. asthma, bronchitis, and other respiratory disorders. Congestion causes lost opportunity costs from unproductive time wasted. Accidents cannot be measured accurately as the loss of intellectual productivity cannot account for future possibilities. The best way is to allocate efficiency with social cost added to the pricing model. : As we see in figure 1: The marginal private cost curve is MPC. D is also the marginal benefit curve. Marginal cost exceeds MPC. In a competitive market, output is Qo, price is Po. When a Pigovian tax is imposed to show the social costs, then MSC becomes the MC for suppliers decisions. The price rises to P1 and the quantity falls to Q1: the point of allocation efficiency (Parkin, King 1995: 527). With the market failure and the externalities addressed the government can gather the tax revenue and tackle the social costs with revenue generated, which brings the price into alignment with their external costs. To look closer at the nature of tax and its winners and losers will reveal that all the tax is past onto the consumer in accordance with its inelastic properties. As the rules of tax state, with the fall in quantity demanded being smaller than the price reduction (in percentages). The consumer will be saddled with the larger cut of tax in the short run and all the tax in the long run. Therefore, the consumer is paying for all the externalities and the firm that profits from supplying petrol: pays nothing. As seen above in figure 1, there is a dead weight loss, which is caused from the reduction in the quantity demanded. This welfare loss has been minimized, however, this shows the petrol sectors ability to sustain large tax increases. The lack of response by motorists to the increases in the price of petrol causes the tax to become very appealing for revenue generation. The quantity demanded does not drop much after a tax increase. This shows how large amounts of money can be raised easily. In 1999/2000, fuel duties (excluding VAT) raised à ¯Ã‚ ¿Ã‚ ½22.3 billion, which is 6% of the total governments revenue (HM Treasury 46: 2000). The market for fuel is able the bear a large tax charge and the extent of the market is sizable too. Six pence on all road fuel duties raises as much money as one penny on the basic rate of income tax (HM Treasury 44: 1999). The suppliers and the government are seen to raise huge amounts of revenue from highly taxed petrol. In response to the argument for a reduction in petrol tax as the large amounts of revenue generate seem excessive and appear to be public and private profiteering. With the revenue being re-invested in infrastructure as the government is committed to doing. In the Chancellors Pre-Budget Speech in November 1999, [we] are now in a position instead of the pre-announced 6 per cent escalator-to make our decisions Budget by Budget with the following commitment: if there are any real term rises in road fuel duties, the revenues will go straight to a ring-fenced fund for the modernisation of roads and public transport (Smith, 2000; 8) These pledged billions give the vehicle user a real choice. The need to break car dependency and shift back the demand curve back instead of a taxing shift along the demand curve will reduce drivers by more. See figure 2: The option of substitute transport will make the driver fell they do have a choice to private vehicles. Investment of the revenue from petrol tax is a great asset. Much more than the revenue from the mandatory car tax gives. These improvements are necessary, as the infrastructure needs modernizing. This alternative will drop demand by giving a substitute drivers can rely on. The haulage industry will use it to put its freight back on the railways, if confidence were restored. A solid public transport system reduces demand without tax by using the revenue to change behaviour on petrol reliance. People are not adverse to tax increases if they know where the money is being spent. There is no way to guarantee that the money allocated to spending on roads and public transport is actually going to be spent in these areas. With the state of the rail system, the amount of congestion and the crackdown on accidents by fines, which many see as a new source of revenue, we are not seeing the benefits from the high petrol taxes: the highest in Europe. See figure 3: Unleaded petrol UK 55.47 Netherlands 44.84 Italy 42.93 Germany 40.12 Austria 32.35 Spain 28.04 Figure 3. European petrol duty and VAT, pence per litre With these high prices drivers expect to see improvements. This is the essence of their frustration. The modernization the government speaks of has not shown many tangible results. The alternative transport needed has not improved enough to encourage drivers to alter their actions and onto public transport. The cost of living taken across different household groups shows that an increase on petrol tax hits the poorest car owner, as well as, rural dwellers (Smith, 2000: 4). These are the people that need a substitute of public transport. Their incomes and budget constraints are the most susceptible to price rises. The governments lack of results in modernizing and producing a good transport alternative are just rationalizations for easy revenue. As with firms supplying homogeneous product we should be aware of the likelihood for them to maximise their profits in the event of a reduction in petrol tax. If the government were to give a 10 percent decrease in fuel tax the firms would not pass on all the savings to the customer. The small differences in price on the petrol forecourt do suggest price fixing, although illegal, it is difficult to prove. The petrol suppliers might, for example, pass on an 8 percent reduction and profit from the other 2 percent. This is a problem in a homogeneous market with few firms, indicative of the markets for natural resources. Although petrol users are also trying to increase their position by fuel tax being reduced. The Government are looking after all interests. These three groups are all willing to maximise their utility. As well as income utility there is utility as a quantitative measure of psychological satisfaction (Etrzioni, Lawrence, 1991: 86) present. The chance of promotion from mak ing more profits, getting something cheaper, or covering short falls in other public services are all difficult to value in financial terms. The inter conflict of interest will not allow for mutually beneficial trade. Rational self-interest depends in which of these groups you are, and to the same extent if you think this is an argument for or against a petrol tax reduction. In conclusion, we have seen that the taxes on petrol are in place to correct externalities by bringing adding social costs to show the real cost of vehicle use. This in turn has shown the petrol market to be one of high taxation with its inelastic nature. The revenue generated would regenerate the public transport sector to allow for alternative travel, although governments have failed to deliver. Tax affects vehicle users who need a substitute for car travel the most. And finally we saw utility maximisation pulling the debate in all directions. Tax reduction maybe a personal issue but there are rational arguments which need addressing to come to a solution in the best interests of society.

When Getting Fired Is Actually a Good Thing

When Getting Fired Is Actually a Good Thing Nobody likes getting fired. It is a universally unpleasant experience. But what if it could lead to something great? If you’re afraid of losing your job, or might be in danger of being imminently fired, read on. Roy Choi is the widely acknowledged â€Å"godfather of the food truck movement,† thanks to his enormously successful gourmet Korean taco venture. He’s won tons of awards and owns several restaurants, but more interesting is how he got to where he is.Choi didn’t always work in food trucks. In fact, the genesis of his massive success was the result of being fired from his job as a chef in a regular kitchen. His life as he knew it collapsed around him and, luckily, he had the presence of mind to trust his gut and go out and do what he’d been dreaming of. And it paid off.Next time you have your back against a wall and feel desperate, make small steps in the direction of something you think is valuable or important, and more often than not the re st will fall into place. A few hard-won freelance gigs could turn into a lucrative career. An entry-level job can turn into a managerial position. An idea for a food truck could turn you into a celebrity.Sometimes you learn a lot about yourself and what you want- not to mention what you’re capable of- when you find yourself at the bottom. Don’t give up. Dig deep. Figure out what you can do, what you want to do, and then work really hard until you get somewhere.Chances are you’ll end up much better off.

Management of change Essay Example | Topics and Well Written Essays - 750 words - 1

Management of change - Essay Example In addition, the experience and leadership skills of the change agent are also critical in the change management process. The strategy used should also relate to the type of change needed in an organisation, for instance, a change can be immediate or take a gradual depending on the situation (Atkinson, 2014). This paper explores the approaches to change management that Mark can use to solve the problems at NFW Corporation. Mark has been assigned a new role as the HRD at NFW Corporation, a retail Company that run fashion stores in UK. As the new HRD, Mark is faced with key issues that need to be resolved to achieve success in the implementation of new changes. While Mark has his plan for implementing changes at NFW Corporation, he lacks the necessary experience to carry out the new mandate. Some of the key issues that Mark has identified include the need to downsize workers to cut costs and improve the quality. In addition, Mark also has issues with the organisational culture that may affect the implementation of new changes (Molineux, 2013). The new role that Mark has been assigned at NFW Corporation requires consultation with the key stakeholders in identifying the key issues prior to implementing his new plans. Essentially, consulting the key stakeholders will provide Mark with an insight regarding the organisational culture of NFW Corporation. In addition, Mark will have an idea regarding the areas that need change immediately and those that can be done gradually. Because Mark lacks experience regarding HRD work, it is important to for him to collaborate with the long serving and experienced employees to understand the dynamics related to human resource development. Consequently, Mark will be in a better position when developing his strategy for change at NFW Corporation. The key issues that Mark has identified require an appropriate approach that can solve the identified problems. In this case, a change management approach such as Kotter’s eight